Trust Across America: Bob Whipple (“The Trust Ambassador”) interviewed Andrew Brady of the XLR8 Team in Rochester, NY. This group specializes in culture change and has worked with many companies including Wegmans Food Markets, a perennial top 10 “Best Company to Work for,” that reached #1 on the list in 2005. Over the last 12 years, they have worked with over 200 of Wegmans’ leaders and continue to develop and deliver “Wegmans Leadership University” with their holistic approach to leadership development. Culture is the new competitive advantage! Many of today’s most prolific companies recognize their people and their culture as the organization’s most valuable asset. Culture has the power to attract employees that are passionate about what the company stands for, while keeping those employees engaged to innovate and provide the exceptional service that leads to fiercely loyal customers and communities.